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As the popularity of drive-to-web strategies grow and businesses rely more on their websites as the main point of contact, small businesses need to pay more attention to what their sites are saying to customers. The best way to get ROI from your web presence is to make sure it’s telling your story easily, succinctly and accurately. Here are a few things to keep in mind:

Provide an Easy-To-Use Navigation

We all have a story to tell, and most of us need time to tell it. You don’t necessarily have that luxury through your website. Visitors who can’t find what they’re looking for will get frustrated and leave your site. Make sure they can find what they want so that you can finish telling your story.

Ensure Contact Information is Readily Available

This may seems like a simple point, but it’s imperative that the contact information on your site is accurate and up-to-date. Aside from making sure prospects are able to reach you, credibility is also at stake here. If people have a hard time connecting with you, they’ll have a hard time believing you can help them with what they need. Make sure your phone number is prominent and easy to find.

Good Design Makes a Good Impression

Much like a store sign or the graphic on the front door make an initial impression on customers who visit your physical space, a well-designed site (especially the header and home page) help make the first impression a good one.

Talk About What You Know

Take advantage of your site as a place to expound your knowledge of your business. This is a great platform for you to position yourself as an expert. Use your social media channels to drive people back to your site where they’ll find original content from you. Whether you sell auto parts or business consulting services, original content helps educate your visitors and positions yourself as a trusted authority.